Lecture 1 - What is Market and Marketing ?
Lecture 2 - Research, Marketing Research and its Types
Lecture 3 - Introduction to Marketing Research Process
Lecture 4 - Step #1 - Problem Definition: Discussion with Decision Maker
Lecture 5 - Problem Defn: Problem Audit, Interview with Experts, Qualitative Research, and Secondary Data Analysis
Lecture 6 - Step #1 - Problem Definition: Marketing Research Problem and an Example
Lecture 7 - Step #2 - Developing an approach to the problem: Understanding a Theory
Lecture 8 - Step #2 - Developing an approach to the problem: Components of an approach
Lecture 9 - Step #2 - Developing an approach to the problem: Examples
Lecture 10 - Case Studies for Problem Definition Process
Lecture 11 - Research Design: An Introduction
Lecture 12 - Exploratory and Descriptive Research Design: An Introduction
Lecture 13 - Exploratory Research Techniques: Secondary Data and Thematic Analysis
Lecture 14 - Exploratory Research Techniques: Secondary Data and Qualitative Research - Focus Group Discussion
Lecture 15 - Exploratory Research Techniques: Focus Group Discussion Videos
Lecture 16 - Exploratory Research Techniques: Depth Interviews
Lecture 17 - Exploratory Research Techniques: Projective Techniques
Lecture 18 - Descriptive Research Techniques
Lecture 19 - Causal Research Design: Experiments and Confounding Variables
Lecture 20 - Causal Research Design: Experiments and Related Terminologies
Lecture 21 - Causal Research Design: Experiments and its Types
Lecture 22 - Measurement and Scaling: Levels of Measurement
Lecture 23 - Measurement and Scaling: Comparative and Non-Comparative Scaling
Lecture 24 - Measurement and Scaling: Non-Comparative Scaling - Likert-Item Scales
Lecture 25 - Measurement and Scaling: Semantic Differential Scale and Other Scale Decisions
Lecture 26 - Measurement and Scaling: Multi-item Scales
Lecture 27 - Measurement and Scaling: Multi-item Scales, Conceptual and Operational Definitions
Lecture 28 - Questionnaire Design: Initial Steps (1 to 5)
Lecture 29 - Questionnaire Design: Steps 6 onwards and Other Issues
Lecture 30 - Questionnaire Design: Framing Common Demographic and Screener Questions
Lecture 31 - Data Analysis using SPSS: Entering the Data
Lecture 32 - Data Analysis using SPSS: Data Cleaning and Descriptive Statistics
Lecture 33 - Data Analysis using SPSS: Charts, Outliers, and Descriptive Statistics
Lecture 34 - Data Analysis using SPSS: Cross-Tabs
Lecture 35 - Data Analysis using SPSS: Hypothesis Testing for Association
Lecture 36 - SPSS:Hypothesis Testing for Differences in Means (P-value, Sampling Distribution, One-sample t-test)
Lecture 37 - Data Analysis using SPSS: Hypothesis Testing for Differences in Means (Independent Sample T-test)
Lecture 38 - Analysis using SPSS: Hypothesis Testing for Differences in Means (Paired Sample T-test,One-way ANOVA)
