Lecture 1 - Defining Digital Marketing
Lecture 2 - Digital Marketing Strategy
Lecture 3 - Digital Marketing Strategy (Continued...)
Lecture 4 - Digital Display Advertising
Lecture 5 - Digital Display Advertising (Continued...)
Lecture 6 - Introductions to Search Ads
Lecture 7 - Organic Search (Search Engine Optimization)
Lecture 8 - Organic Search (Search Engine Optimization) (Continued...)
Lecture 9 - Paid Search
Lecture 10 - Ad Creation with Google Ads
Lecture 11 - Ad Creation with Google Ads (Continued...)
Lecture 12 - Ad Creation with Google Ads (Continued...)
Lecture 13 - Email Marketing - Part A
Lecture 14 - Email Marketing - Part B
Lecture 15 - Email Marketing - Part C
Lecture 16 - Introduction to Social Media
Lecture 17 - Social Media Communication Framework
Lecture 18 - Social Media Maturity and Content Management Framework
Lecture 19 - Managing Facebook Likes and Follows
Lecture 20 - Balancing Quantity and Quality of Facebook Likes and Follows
Lecture 21 - Principles of Targeting in Paid Social Media Campaigns
Lecture 22 - Target, Bid and Budget in Paid Social Media Campaigns
Lecture 23 - Principles of Paid Social Media Campaigns
Lecture 24 - Target, Bid and Budget in Paid Social Media Campaigns
Lecture 25 - Managing a Facebook Page
Lecture 26 - Facebook Page Analytics
Lecture 27 - Set Up Paid Meta Campaign
Lecture 28 - Mobile Marketing with Whatsapp
Lecture 29 - Content Marketing
Lecture 30 - Influencer Marketing
Lecture 31 - B2B Digital Marketing
Lecture 32 - LinkedIn Marketing
Lecture 33 - Generative Engine Optimisation - 1
Lecture 34 - Generative Engine Optimisation - 2
Lecture 35 - Agentic Commerce
Lecture 36 - Website Development
Lecture 37 - Introduction to GA4
Lecture 38 - Introduction to GA4 (Continued...)
Lecture 39 - Introduction to GA4 (Continued...)
Lecture 40 - Introduction to GA4 (Continued...)
