NOC:Metrics and Analytics of Marketing

Lecture 1 - Introduction to Marketing Metrics - I

Lecture 2 - Introduction to Marketing Metrics - II

Lecture 3 - Key Categories of Marketing Metrics

Lecture 4 - Illustration of Marketing Funnel

Lecture 5 - Conceptual Framework for Marketing Metrics

Lecture 6 - Introduction to Strategic Goals and Margins

Lecture 7 - Metrics of Interest in Marketing

Lecture 8 - Understanding and Measuring Margins

Lecture 9 - Profit Metrics - Measuring Profitability

Lecture 10 - Integrating Metrics for Strategic Decision Making

Lecture 11 - Market Share, Relative Market Share and Market Concentration

Lecture 12 - BDI, CDI and Penetration Metrics

Lecture 13 - Share of Requirements and Usage Index

Lecture 14 - AAU, Customer Satisfaction and Willingness To Recommend

Lecture 15 - Net Promoter, Willingness To Search and Neuromarketing

Lecture 16 - Introduction to Customer Segmentation

Lecture 17 - RFM Customer Segmentation

Lecture 18 - ABC Customer Segmentation

Lecture 19 - Metrics for Customer Segmentation in Digital Marketing

Lecture 20 - Introduction to Channel Management Metrics

Lecture 21 - Foundations and Customer Metrics

Lecture 22 - Customer Profit

Lecture 23 - Customer Lifetime Value

Lecture 24 - Introduction to Prospect Lifetime Value

Lecture 25 - Economies Behind Acquisition

Lecture 26 - Introduction to Customer Churn

Lecture 27 - Predicting Churn, Signals, Models, and Validation

Lecture 28 - Churn Economics and Validation

Lecture 29 - Combating Churn

Lecture 30 - Churn Dashboard and Operating Model

Lecture 31 - Trial, Repeat, Penetration, and Volume Projections

Lecture 32 - Growth: Percentage and CAGR

Lecture 33 - Cannibalization Rates and Fair Share Draw

Lecture 34 - Brand Equity Metrics

Lecture 35 - Conjoint Utilities: Consumer Preference, Segmentation and Volume Projection

Lecture 36 - Price Premium and Related Metrics

Lecture 37 - Reservation Price, Percent Good Value and Linear Demand

Lecture 38 - Price Elasticity of Demand

Lecture 39 - Optimal Prices and Linear and Constant Demand Functions

Lecture 40 - 'Own,' 'Cross,' and 'Residual' Price Elasticity

Lecture 41 - Promotion Management: An Overview

Lecture 42 - Baseline Sales, Incremental Sales, and Promotional Lift

Lecture 43 - Redemption Rates for Coupons/Rebates

Lecture 44 - Promotions and Pass-Through

Lecture 45 - Price Waterfall

Lecture 46 - Sales Force Coverage, Sales Force Goals and Sales Force Results

Lecture 47 - Sales Force Compensation and Pipeline Analysis

Lecture 48 - Numeric, ACV and PCV Distribution, Facings/Share of Shelf

Lecture 49 - Supply Chain Metrics

Lecture 50 - SKU Profitability: Markdowns, GMROII, and DPP

Lecture 51 - Introduction to Sales Forecasting

Lecture 52 - Modeling Trends and Seasonality

Lecture 53 - Online Metrics and Web Analytics

Lecture 54 - Online Metrics and Web Analytics - II

Lecture 55 - Social Media and Mobile Metrics

Lecture 56 - From Marketing Outcomes to Financial Results

Lecture 57 - Return on Investment and Economic Profit

Lecture 58 - Project Metrics and Marketing Return to Investment

Lecture 59 - DuPont Model and Sales Decomposition

Lecture 60 - Marketing Mix Models and Communication of Metrics